Bain & Co Report Reveals Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at an average compound annual growth rate of roughly three percent over the past four years, and analysts expect that momentum to persist for the next four-year period. Yet, despite this steady financial growth, player behavior tells a different story: about two‑thirds of gamers gravitate toward titles they already know—sequels, franchis…
Aug. 18, 2026, 1 p.m.