Bain & Company Finds Only 20% of Gamers Actively Pursue New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to continue for the next four-year cycle. Despite this healthy growth, player behavior remains heavily skewed toward the familiar: about two‑thirds of gamers say they prefer titles they already know or direct sequels,…
Aug. 18, 2026, 1 p.m.