Bain & Co Report: Only 20% of Gamers Actively Hunt for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts expect that momentum to continue for the next four-year cycle. Yet, despite this healthy financial trajectory, player behavior reveals a striking conservatism: about two‑thirds of gamers stick with familiar franchises or sequels, and m…
Aug. 18, 2026, 1 p.m.