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Human: Fall Flat Alumni Establish New UK Studio Pretty Cool Games with Backing from Arknights Creator Hypergryph
Pretty Cool Games has been launched by two veterans of the hit title Human : Fall Flat – Sitara Shefta, who now serves as chief executive officer, and Will Dudley, the chief creative officer. Their shared ambition is to build a studio that operates sustainably, treats its staff fairly and rewards them directly for the success of its games. Shefta brings extensive leadership experience to the ven…
Aug. 19, 2026, 10 a.m.
News
Human: Fall Flat Alumni Establish New UK Studio Pretty Cool Games with Backing from Arknights Creator Hypergryph
Pretty Cool Games has been launched by two seasoned veterans of Human: Fall Flat—Sitara Shefta, who now serves as chief executive officer, and Will Dudley, the chief creative officer. Their ambition is to build a studio that operates on sustainable principles, treats its staff fairly, and shares success with the people who create it. Shefta brings a wealth of leadership experience to the venture…
Aug. 19, 2026, 10 a.m.
News
Human: Fall Flat Alumni Establish New UK Studio Pretty Cool Games with Backing from Arknights Creator Hypergryph
Pretty Cool Games was launched by two veterans of the hit title Human: Fall Flat – Sitara Shefta, who now serves as chief executive officer, and Will Dudley, the chief creative officer. Their shared vision is to build a studio that operates sustainably, treats its staff fairly, and rewards team members when the company succeeds. Shefta brings extensive leadership experience to the venture. She p…
Aug. 19, 2026, 10 a.m.
News
Human: Fall Flat Alumni Establish New UK Studio Pretty Cool Games with Backing from Arknights Creator Hypergryph
Pretty Cool Games was launched by two seasoned veterans of the hit title Human: Fall Flat – Sitara Shefta, who now serves as chief executive officer, and Will Dudley, the chief creative officer. Their ambition is to build a studio that is both sustainable and equitable, rewarding its staff when the games succeed. Shefta previously ran No Brakes Games Tenerife, where she oversaw the development o…
Aug. 19, 2026, 10 a.m.
News
Human: Fall Flat Alumni Establish New UK Studio Pretty Cool Games with Backing from Arknights Creator Hypergryph
Pretty Cool Games was founded by two veterans of the hit title Human: Fall Flat – Sitara Shefta, who now serves as chief executive officer, and Will Dudley, the chief creative officer. Their shared vision is to create a studio that operates sustainably, treats its staff fairly and rewards them when the company succeeds. Shefta previously led No Brakes Games Tenerife as CEO and studio head, overs…
Aug. 19, 2026, 10 a.m.
News
Human: Fall Flat Alumni Open New UK Studio Pretty Cool Games with Backing from Arknights Creator Hypergryph
Pretty Cool Games was founded by two veterans of the hit title Human : Fall Flat – Sitara Shefta, who now serves as chief executive officer, and Will Dudley, the chief creative officer. Their ambition is to create a studio that operates sustainably, treats its staff fairly and shares the financial upside of successful games with the people who build them. Shefta brings a strong leadership pedigr…
Aug. 19, 2026, 10 a.m.
News
Human: Fall Flat Alumni Establish New UK Studio Pretty Cool Games with Backing from Arknights Creator Hypergryph
Pretty Cool Games has been launched by two veterans of the hit title Human: Fall Flat—Sitara Shefta, who now serves as chief executive officer, and Will Dudley, the chief creative officer. Their ambition is to build a sustainable development house that treats its staff fairly and shares the financial rewards of success with the whole team. Shefta brings extensive leadership experience, having pr…
Aug. 19, 2026, 10 a.m.
News
Human: Fall Flat Alumni Open New UK Studio Pretty Cool Games with Backing from Arknights Creator Hypergryph
Pretty Cool Games has been launched by two veterans of the hit title Human : Fall Flat – Sitara Shefta, who will serve as chief executive officer, and Will Dudley, appointed chief creative officer. Their ambition is to build a studio that treats its staff fairly, shares success with them, and remains financially sustainable over the long term. Shefta comes to the venture with a strong résumé. Sh…
Aug. 19, 2026, 10 a.m.
News
Human: Fall Flat Alumni Establish New UK Studio Pretty Cool Games with Backing from Arknights Creator Hypergryph
Pretty Cool Games was founded by two veterans of the hit title Human: Fall Flat – Sitara Shefta, who now serves as chief executive officer, and Will Dudley, the chief creative officer. Their shared ambition is to create a sustainable development house that treats its staff fairly and shares the financial rewards of successful releases with them. Shefta previously led No Brakes Games Tenerife as …
Aug. 19, 2026, 10 a.m.
News
Human: Fall Flat Alumni Establish New UK Studio Pretty Cool Games with Backing from Arknights Creator Hypergryph
Pretty Cool Games was launched by two seasoned veterans of the hit title Human: Fall Flat—Sitara Shefta, who now serves as chief executive officer, and Will Dudley, the chief creative officer. Their shared ambition is to build a studio that operates on sustainable principles, treats its staff fairly, and directly ties employee rewards to the success of its games. Shefta brings a wealth of leader…
Aug. 19, 2026, 10 a.m.