Bain & Company Finds Only 20% of Gamers Actively Look for New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four‑year horizon. Yet, despite this healthy financial backdrop, player behavior tells a different story: about two‑thirds of gamers gravitate toward familiar franchises or sequels, while onl…
Aug. 18, 2026, 1 p.m.