Bain & Co: Study Finds Only One in Five Gamers Pursue Fresh Titles
The global market for video‑game software has been expanding at a modest but steady pace, growing at a compound annual rate of roughly three percent over the past four years. Analysts expect this trajectory to continue for the next four years, keeping the industry on a gentle upward slope. Yet, despite this healthy growth, player behavior reveals a striking reluctance to explore new experiences. …
Aug. 18, 2026, 1 p.m.