Bain & Co Report Reveals Only 20% of Gamers Actively Seek New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four‑year horizon. Despite this overall growth, player behavior remains heavily skewed toward the familiar. In fact, two‑thirds of surveyed gamers say they gravitate toward existing franchise…
Aug. 18, 2026, 1 p.m.
