Bain & Co Report Reveals Only 20% of Gamers Actively Seek New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year period. Yet, despite this healthy financial trajectory, player behavior remains heavily skewed toward the familiar: roughly two‑thirds of gamers say they gravitate toward sequels o…
Aug. 18, 2026, 1 p.m.