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Bain & Co Finds Only One in Five Gamers Pursue New Releases
The worldwide market for gaming software has been expanding at an average compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four-year cycle. Despite this steady financial rise, player behavior tells a different story: about two‑thirds of gamers gravitate toward familiar franchises or sequels, while merely 20 per…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only One in Five Gamers Pursue New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to continue for the next four-year horizon. Yet, despite the healthy macro‑level growth, player behavior reveals a striking conservatism: about two‑thirds of gamers gravitate toward familiar franchises or sequels…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year horizon. Despite this overall growth, player behavior reveals a strong preference for the familiar: about two‑thirds of respondents say they gravitate toward existing franchises o…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Finds Only 20% of Gamers Actively Hunt for Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to continue for the next four-year period. Despite this healthy growth, player behavior remains heavily tilted toward the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles they alre…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Pursue New Releases
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four‑year horizon. Despite this overall growth, player behavior remains heavily skewed toward the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles they alread…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Look for New Releases
The global market for video‑game software has been expanding at a steady clip, posting a compound annual growth rate of roughly three percent over the last four years. Analysts expect this momentum to persist for at least another four‑year horizon. Yet, despite the overall health of the industry, player behavior shows a pronounced preference for the familiar: about two‑thirds of gamers say they g…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy macro‑level growth, player behavior reveals a striking conservatism: about two‑thirds of gamers gravitate toward familiar franchises or sequels, while…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue New Titles
The global market for video game software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts expect this trajectory to continue for the next four-year period. Despite this overall growth, player behavior shows a strong preference for familiar experiences: about two‑thirds of gamers say they gravitate toward sequels or titles …
Aug. 18, 2026, 1 p.m.
News
Bain & Company: Study Finds Only 20% of Gamers Actively Look for New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year period. Despite this healthy overall growth, player behavior reveals a striking preference for the familiar: about two‑thirds of gamers say they gravitate toward existing franchises o…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Pursue New Titles
The global market for video‑game software has been expanding at a modest but steady pace, growing at an average compound annual rate of roughly three percent over the last four years. Analysts expect this trajectory to hold steady for the next four‑year horizon as well. Yet, beneath these encouraging macro figures lies a striking behavioural pattern among players: roughly two‑thirds of them gravi…
Aug. 18, 2026, 1 p.m.