Bain & Co Report: Only 20% of Gamers Actively Seek Fresh Titles
The worldwide market for gaming software has been expanding at an average compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to hold steady for the next four-year period. Yet, despite this steady financial climb, player behavior tells a different story: about two‑thirds of gamers stick to familiar franchises or sequels, while only on…
Aug. 18, 2026, 1 p.m.