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Academy
One Year of Insights: Lessons from the Children's Code
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Sept. 29, 2022, 11:04 a.m.
Academy
Crafting Unique Gaming Brands
When a game is inherently engaging, it's easy to assume a compelling brand will emerge naturally. However, without focused effort, even the most entertaining game may fail to differentiate itself in a crowded marketplace. This article explores a potential roadmap for creating distinctive gaming IP. A clear, consistent brand identity significantly enhances the chances of success, providing clarity…
Sept. 28, 2022, 12:31 p.m.
Academy
Evolving In-Game Advertising for a Privacy-Driven Era
The mobile gaming sector continues to experience significant growth, with Adjust's 2021 data revealing increases in sessions, installs, retention rates, and time spent in-app compared to 2020. This upward trend is particularly notable given the substantial growth seen in 2020 due to the COVID-19 lockdowns. As a result, in-game advertising has become an essential component of mobile growth strateg…
Sept. 26, 2022, 1:30 p.m.
Academy
Exploring The Riftbreaker's Metal Terror DLC
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Sept. 21, 2022, 3:02 p.m.
Academy
Unlocking New Revenue Streams: A Step-by-Step Guide to Expanding into Alternative App Stores
If you've developed a successful Android game on Google Play, you may be considering expanding to other app stores to tap into new audiences and increase revenue. Stores like Huawei's App Gallery, the Amazon App Store, and the Samsung Galaxy App Store offer access to users who are more likely to make in-game purchases, presenting a lucrative opportunity. However, navigating these alternative app …
Sept. 13, 2022, 11:35 a.m.
Academy
Breaking into Product Management in the Games Industry
Landing a job can be challenging, but with the right guidance, you can find your path to a career in the games industry. Product management is a crucial role that involves overseeing the business side of game development, from conception to launch and beyond. It's a position that requires a blend of business knowledge, data analysis skills, and a deep understanding of the gaming market. To become…
Sept. 6, 2022, 2:07 p.m.
Academy
Steam Wishlist Success: A Case Study
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Aug. 30, 2022, 2:21 p.m.
Academy
Two Decades of Expert Insights: 20 Lessons from Industry Icons
To commemorate GamesIndustry.biz's 20th anniversary, we've compiled key lessons from prominent industry figures, including developers, indies, and other professionals, on how to foster a thriving studio and create the best teams. The insights were initially presented at the Develop:Brighton conference and are now available for those who missed the event. Experts such as Dinga Bakaba, Warren Spect…
Aug. 23, 2022, 8:47 a.m.
Academy
Navigating the UK's Immigration System: A Guide for Games Studios
The UK's thriving games industry, which contributes £2.87 billion to the economy, boasts a highly international workforce, with nearly 30% of employees holding non-British nationalities. Despite the challenges posed by the end of free movement of workers from the EU, the industry continues to grow. To hire international talent, studios must navigate the UK's complex immigration system, which has …
Aug. 22, 2022, 8:26 a.m.
Academy
Transforming a Game Jam Project into a Full-Fledged Release: A Developer's Journey
Participating in game jams can be a stepping stone for developers, and sometimes these projects evolve into successful games. Eyes in the Dark is one such example, a black and white roguelite from Croatian developer Under the Stairs. The game's founder and director, Vladimir Bogdanic, recounts how the project began as a game jam prototype and eventually became the studio's debut title. Bogdanic e…
Aug. 17, 2022, 1:08 p.m.