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Academy
Strategies for a Successful Early Access Launch
When I first ventured into Early Access game development, I was skeptical about its potential. As a marketer, I found it more challenging to promote Early Access titles compared to fully released games. The media tends to overlook Early Access games, and consumers often have different expectations, seeking a sense of ownership and involvement in the development process. A misstep can lead to a lo…
Feb. 10, 2023, 2:03 p.m.
Academy
Thriving in the Game Development Industry: Strategies for Building Resilience
When it comes to launching and operating a game studio, it's essential to acknowledge the inherent difficulties involved. The games industry is a creative, audience-driven field, where success is never guaranteed. While experience, skills, and determination are crucial, they can only take you so far. Every business faces highs and lows, and the path to success is rarely linear. So, what can you d…
Feb. 8, 2023, 1:42 p.m.
Academy
Mastering Game Porting to Mobile Devices
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Feb. 1, 2023, 3:20 p.m.
Academy
The Evolution of Game Advertising: Trends and Platforms to Watch in 2023
When asked about the current state of game advertising, Gamesight CEO Adam Lieb and CMO Nicole Yang point to TikTok as a key player in the industry. Over the past two years, TikTok has experienced rapid growth, with nearly every game marketer now incorporating the platform into their budget. This growth can be attributed to TikTok's focus on performance marketing from its inception, allowing adve…
Jan. 26, 2023, 3:01 p.m.
Academy
A Guide to Selecting Colors for Game Visual Effects
Game visual effects often captivate audiences with their vibrant colors and mesmerizing displays. However, finding the perfect color combination for your effects can be a daunting task. To help you achieve this, we've broken down the game FX design pipeline into four key tips for adding extra depth and cohesion to your effects. It may seem counterintuitive, but starting with a grayscale palette c…
Jan. 25, 2023, 12:05 p.m.
Academy
Essential Sound Design Considerations for Upgrading Live Service Mobile Games
The rise of live service games has transformed the game development process into an ongoing, iterative cycle. To maintain player engagement, these games regularly introduce new content, such as season passes, DLC expansions, and fresh chapters, which keeps the experience feeling novel yet familiar. As a result, the creative resources required to support these games also evolve and expand over tim…
Jan. 19, 2023, 3:16 p.m.
Academy
Essential Strategies for Creating a Compelling QA Portfolio
Traditionally, portfolios are associated with showcasing artistic or technical skills, but they can also be a valuable tool for demonstrating quality assurance expertise. As the gaming industry continues to evolve, having a well-curated portfolio can significantly enhance your chances of landing a QA role. Many gamers already possess the skills required for QA work, such as attention to detail …
Jan. 10, 2023, 3:49 p.m.
Academy
Elevating Your Game Capture: Expert Tips for a Show-Stopping Trailer
The line between a good gameplay trailer and an exceptional one often comes down to the quality of the capture. Crafting compelling game trailers is a complex process that requires creativity, teamwork, and attention to detail at every stage. Having worked on trailers for notable games like Alan Wake Remastered, Project Zomboid, The Ascent, and PUBG, we're sharing our top tips for achieving great…
Jan. 4, 2023, 12:17 p.m.
Academy
Making Games Funny Globally: The Art of Translating Humor
Humor is a crucial element in games, capturing players' attention and keeping them engaged. Whether your game features a humorous narrative or occasional witty dialogues, you want all players to enjoy the laughter and fun, regardless of their cultural background or native language. However, translating humor, especially between languages from different families, such as English and Korean, poses …
Dec. 7, 2022, 3:28 p.m.
Academy
Enhancing Player Understanding of Network Issues in Online Gaming
For many gamers, experiencing lag or latency in online multiplayer games can be frustrating, especially when it affects the outcome of a match. Despite advancements in global network infrastructure, connectivity issues persist, impacting a significant portion of the gaming community. It is crucial for game developers to not only mitigate these issues but also to educate players about the complexi…
Dec. 6, 2022, 11:30 a.m.