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Academy
Refining Tunic's Marketing Strategy
The announcement of Tunic at Microsoft's E3 2018 press conference set high expectations, but also created challenges for Finji, the game's publisher. In a presentation, Finji co-founder and CEO Bekah Saltsman detailed how the company managed expectations and communicated the game's experience to potential customers in the 19 months leading up to its release. Saltsman emphasized the importance of …
Oct. 27, 2022, 1:49 p.m.
Academy
GI Academy Live: Today's Event Schedule Now Available
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Oct. 24, 2022, 3:45 p.m.
Academy
Key Considerations for Licensing Intellectual Property in Video Games
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Oct. 24, 2022, 10:08 a.m.
Academy
Explore Our GI Academy Video Series on Careers and Life in the Gaming Industry
The GI Academy serves as a vital resource for individuals currently in or aspiring to be in the video game industry. To support those pursuing a career in this field, we have developed an array of informative digital guides, some of which have been featured in special edition magazines, and host educational events that provide insights into life in the gaming world. Our forthcoming event, a free …
Oct. 21, 2022, 9:59 a.m.
Academy
Enhancing Sound Design for a More Immersive Experience
The days of limited sound effects in games are long behind us, but even with the advancements in 3D audio, many games still suffer from a lack of depth in their sound design. Sound design plays a crucial role in creating an immersive experience for players, adding subtle details that enhance the narrative and transforming games into engaging escapes. With the right approach, sound design can work…
Oct. 19, 2022, 2:37 p.m.
Academy
Optimizing Your Game for Steam Deck: 6 Essential Tips from Valve
The Steam Deck, a portable gaming device by Valve, has been made widely available for purchase, making it an ideal time for developers to ensure their games are compatible with the device. According to Erik Peterson, the process of optimizing a game for Steam Deck is relatively straightforward and requires minimal extra work. He notes that many games already work seamlessly on the Steam Deck with…
Oct. 12, 2022, 2:52 p.m.
Academy
Mastering the Art of Game Pitching
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Oct. 10, 2022, 3:07 p.m.
Academy
Avoiding Common Pitfalls: Lessons Learned from a Cancelled Soft Launch
When it comes to soft launching a mobile game, there are several pitfalls that developers and publishers should be aware of. Rather than focusing on the basics of soft launching, this article will delve into the common mistakes made during this critical phase, using the example of a cancelled game, Love & Flowers, to illustrate the importance of careful planning, thorough market analysis, and a s…
Oct. 10, 2022, 1:12 p.m.
Academy
Securing a Deal to Develop a Game Based on a Well-Known Intellectual Property
Pitching to develop a game based on a well-known intellectual property can be a daunting task, especially when dealing with beloved characters like Mickey Mouse or Battletoads. However, with the right approach and preparation, it is possible to secure a deal and bring your vision to life. According to Dlala Studios' CEO Aj Grand-Scrutton, the key to a successful pitch lies in demonstrating a genu…
Oct. 7, 2022, 11:54 a.m.
Academy
Mastering Localisation for Live-Ops Games
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Oct. 4, 2022, 1:41 p.m.