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Academy
A Guide to Creating a Press Kit
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March 9, 2023, 3:51 p.m.
Academy
Establishing a Game Development Studio: Lessons from the Pizza Industry
The gaming industry is filled with ambitious individuals, but the reality is that many of these dreams are crushed, including some of my own. People often view the gaming industry as a cool, enjoyable, and lucrative business opportunity – and they're mostly right. I've encountered numerous individuals drawn to the idea of working in or funding their own gaming company, particularly during periods…
March 6, 2023, 1:49 p.m.
Academy
Insider Tips for Securing and Working with Big Brand Licenses
Collaborating with a major brand on a licensed game can be a dream come true, especially when it involves a franchise you're passionate about. At ClockStone Studio, we've had the privilege of working on titles such as Bridge Constructor: Portal, Bridge Constructor: The Walking Dead, and Lego Bricktales. While these projects were exciting, they also presented significant challenges. In this articl…
Feb. 27, 2023, 2:30 p.m.
Academy
Mastering Game Fashion Design
Each character's attire tells a unique story, revealing their personality, background, and environment. As a concept artist working on The Texas Chain Saw Massacre, I focus on bringing authenticity to every aspect of the game, including fashion. My passion for fashion and understanding of how clothes interact with the game's reality drives my design process. Here, I share my top tips for creating…
Feb. 20, 2023, 12:15 p.m.
Academy
Crafting Games That Cater to Autistic Players
As the gaming industry becomes increasingly aware of accessibility needs, efforts to accommodate neurodiversity have been limited. This article aims to bridge the gap by providing guidance on creating games that are more accessible to players on the autism spectrum. Changingday, the developer behind the VR title Blinnk and the Vacuum of Space, has been working towards this goal. The studio's co-f…
Feb. 15, 2023, 3:30 p.m.
Academy
Strategies for a Successful Early Access Launch
When I first ventured into Early Access game development, I was skeptical about its potential. As a marketer, I found it more challenging to promote Early Access titles compared to fully released games. The media tends to overlook Early Access games, and consumers often have different expectations, seeking a sense of ownership and involvement in the development process. A misstep can lead to a lo…
Feb. 10, 2023, 2:03 p.m.
Academy
Thriving in the Game Development Industry: Strategies for Building Resilience
When it comes to launching and operating a game studio, it's essential to acknowledge the inherent difficulties involved. The games industry is a creative, audience-driven field, where success is never guaranteed. While experience, skills, and determination are crucial, they can only take you so far. Every business faces highs and lows, and the path to success is rarely linear. So, what can you d…
Feb. 8, 2023, 1:42 p.m.
Academy
Mastering Game Porting to Mobile Devices
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Feb. 1, 2023, 3:20 p.m.
Academy
The Evolution of Game Advertising: Trends and Platforms to Watch in 2023
When asked about the current state of game advertising, Gamesight CEO Adam Lieb and CMO Nicole Yang point to TikTok as a key player in the industry. Over the past two years, TikTok has experienced rapid growth, with nearly every game marketer now incorporating the platform into their budget. This growth can be attributed to TikTok's focus on performance marketing from its inception, allowing adve…
Jan. 26, 2023, 3:01 p.m.
Academy
A Guide to Selecting Colors for Game Visual Effects
Game visual effects often captivate audiences with their vibrant colors and mesmerizing displays. However, finding the perfect color combination for your effects can be a daunting task. To help you achieve this, we've broken down the game FX design pipeline into four key tips for adding extra depth and cohesion to your effects. It may seem counterintuitive, but starting with a grayscale palette c…
Jan. 25, 2023, 12:05 p.m.