Unlocking TikTok Success: Insights from Larian Studios' Baldur's Gate 3 Campaign
Larian Studios has seen significant success with Baldur's Gate 3, and its creative content manager, Ben Maltz-Jones, has played a crucial role in this achievement. In a recent Game Developers Conference session, Maltz-Jones shared his strategy for managing the official Larian Studios TikTok account, which has grown from 591 followers to over 280,000 since he took over in September 2022. The accou…