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Unlocking the Power of AI in Game Development: Efficiency and Innovation
The gaming industry has not been immune to the impact of artificial intelligence, with AI having influenced development in various ways since the 1980s. Despite the recent surge in generative AI tools like ChatGPT and Midjourney, many experts argue that AI is not a new concept in the industry. According to Tommy Thompson, director of consultancy firm AI and Games, the notion that AI is a recent i…
June 25, 2024, 1:31 p.m.
Academy
Unlocking the Power of AI in Game Development: Efficient Game Creation
The gaming industry has not been immune to the impact of artificial intelligence, with AI having a profound influence on development since the 1980s. However, the recent emergence of generative AI tools like ChatGPT and Midjourney has somewhat obscured the fact that AI has been a part of the industry for decades. According to Tommy Thompson, director of consultancy firm AI and Games, there is a …
June 25, 2024, 1:31 p.m.
Academy
Navigating the PR Landscape: Expert Tips for Indie Devs
The indie gaming space is increasingly competitive, with discoverability being a major challenge for developers. As a result, public relations (PR) has become more crucial than ever for indie devs looking to successfully market their games. To effectively utilize PR resources, it's essential to understand the importance of building genuine relationships with journalists, reviewers, and influence…
June 24, 2024, 10:48 a.m.
Academy
Navigating the Complex World of Indie Game PR
The indie game landscape is highly competitive, making discoverability a significant challenge for developers. As a result, effective PR strategies are more crucial than ever. However, there is no one-size-fits-all approach to PR in the games industry, and flexibility is key when engaging with the target audience. Journalists and influencers are highly attuned to their audiences and require perso…
June 24, 2024, 10:48 a.m.
Academy
Navigating the Complex World of PR for Indie Game Developers
The indie gaming space is both exciting and highly competitive, with discoverability being a significant challenge for developers. As a result, a well-executed PR strategy is crucial for standing out in a crowded market. But how can indie developers effectively utilize their PR resources and engage with their target audience? The key is to recognize that there is no one-size-fits-all approach to …
June 24, 2024, 10:48 a.m.
Academy
IO Interactive's Quest for Accelerated Game Development
When Ulas Karademir rejoined IO Interactive as its chief technology officer, he found a company that had undergone significant transformations since his departure in 2014. The studio, now independent with multiple locations, is working on various projects including Hitman, a fantasy game, and a James Bond title. Karademir's primary objective is to enhance the developer's technology, focusing on p…
June 21, 2024, 1:51 p.m.
Academy
IO Interactive's Quest for Faster Game Development
When Ulas Karademir rejoined IO Interactive as its chief technology officer, he found a studio that had undergone significant transformations. The company had transitioned to independence, expanded its studios, and was working on multiple projects. Karademir's primary focus is on enhancing the developer's technology to improve team efficiency. His goal is to make production 'cheaper, faster, and …
June 21, 2024, 1:51 p.m.
Academy
IO Interactive's Quest for Faster Game Development
Ulas Karademir, IO Interactive's chief technology officer, has returned to the company after a decade away, during which he held senior roles at Unity and worked on a distributed development engine called RealityOS. Now, he's tasked with enhancing the developer's technology to improve team efficiency. Karademir's focus is on production-related matters, such as dev ops, infrastructure, and softwar…
June 21, 2024, 1:51 p.m.
Academy
Embracing Failure in Game Development: Expert Advice on Failing Fast
To create a successful game, it's crucial to be willing to fail and learn from those failures. According to industry professionals, including Dominique Gawlowski, Tony Gowland, and Rami Ismail, the key to success lies in embracing a 'fail fast' approach. This involves setting a deadline for prototyping, usually around a month, and being prepared to move on if the project isn't showing promise. As…
June 20, 2024, 12:52 p.m.
Academy
The Importance of Failing Fast in Game Development
If your game is not enjoyable or viable, it's best to terminate it. This is the advice of industry professionals who have come together to share their expertise on reducing game development costs. In a candid discussion about bringing game ideas to life and knowing when to abandon them, the panel emphasized that despite lower barriers to entry, increased costs, competition, and challenges make ga…
June 20, 2024, 12:52 p.m.