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Academy
Effective Leadership Strategies for Guiding Managers in Game Development
At a recent Develop Brighton conference, Charity Joy delivered a presentation on the art of leading individuals who manage other leaders, sharing valuable insights and strategies gathered from her experience in the game development industry. Joy stressed the significance of curiosity, trust, and clear communication in supporting managers and provided effective feedback techniques and methods for…
Aug. 1, 2024, 1:31 p.m.
Academy
Marketing Your Game: A Reluctant Developer's Guide to Success
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July 23, 2024, 10:41 a.m.
Academy
Marketing for Reluctant Game Developers: A Guide
The concept of marketing can be overwhelming, especially for game developers who are more focused on creating their game than promoting it. At Develop Brighton, marketing experts Hannah Flynn, Izzy Jagan, and Lou Jones tackled this issue in their talk, "What games marketing actually works in 2024?" Jagan, global PR manager at Square Enix, emphasized that marketing is a broad and creative field t…
July 23, 2024, 10:41 a.m.
Academy
Marketing Your Game: A Reluctant Developer's Guide to Standing Out in a Crowded Market
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July 23, 2024, 10:41 a.m.
Academy
Key Takeaways from GI Sprint
Over the past three weeks, GamesIndustry.biz has been exploring ways for game studios to reduce development costs and create games more efficiently. Our inaugural GI Sprint covered topics like AI, cloud technology, remote work, game conception, and team management. You can find the entire series on our dedicated microsite, with all videos available on YouTube and as podcasts on various platforms.…
July 5, 2024, 1:31 p.m.
Academy
Key Takeaways from GI Sprint: Expert Insights on Game Development
Over the past three weeks, GamesIndustry.biz has been exploring ways for game studios to counter rising development costs and create games more efficiently. The first GI Sprint covered various topics, including AI, cloud technology, remote work, game conception, and team management. All the videos from the series are available on YouTube and as podcasts on multiple platforms. To make it easier to…
July 5, 2024, 1:31 p.m.
Academy
Key Takeaways from the GI Sprint Series
Over the past three weeks, GamesIndustry.biz has delved into the world of game development, exploring innovative strategies and technologies that can help studios create games more quickly, cheaply, and effectively. The GI Sprint series has covered a wide range of topics, including the role of AI, cloud computing, remote working, and team management in game development. In this article, we will s…
July 5, 2024, 1:31 p.m.
Academy
Revolutionizing Game Development: How AI and Cloud Technology Can Enhance Creativity
The gaming industry has witnessed significant advancements in recent years, with cloud computing and artificial intelligence emerging as key drivers of innovation. Cloud technology has been around for some time, with companies like Improbable leveraging its potential to enable developers to create more ambitious projects by offloading processing to vast server farms. Microsoft has also explored t…
July 3, 2024, 1:01 p.m.
Academy
Revolutionizing Game Development: How AI and Cloud Can Enhance Creative Processes
The game development landscape is on the cusp of a significant transformation, driven by the convergence of cloud computing and artificial intelligence. These technologies have been gaining traction, with cloud computing being utilized for several years now, and AI recently making headlines with its ambitious capabilities. To delve into the potential of cloud and AI in game development, an in-de…
July 3, 2024, 1:01 p.m.
Academy
Revolutionizing Game Development: How Cloud and AI Can Streamline the Process
The game development landscape is undergoing a significant transformation, driven by the advent of cloud computing and artificial intelligence. These technologies have been touted as game-changers, enabling developers to create more ambitious projects and streamline their workflows. To explore the potential of cloud and AI in game development, GamesIndustry.biz spoke with Xbox's GM for gaming AI,…
July 3, 2024, 1:01 p.m.