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Academy
Unlocking the Potential of Video Game Concerts for Game Studios
The current era is often referred to as the golden age of video game concerts, with numerous fans attending events like Final Fantasy's Distant Worlds, Final Symphony, and the Genshin Concert Tour. Many video game companies are now hosting and uploading full-length concerts online for global fans. Although the history of game concerts dates back to 1987 with Dragon Quest composer Koichi Sugiyama'…
Dec. 12, 2024, 11:30 a.m.
Academy
Unlocking the Potential of Video Game Concerts for Game Studios
The current era is often referred to as the 'golden age' of video game concerts, with numerous fans flocking to events like Final Fantasy's Distant Worlds, Final Symphony, and the Game Music Festival. Many video game companies are now hosting and uploading full-length concerts for global audiences to enjoy online. Although the history of video game concerts dates back to 1987, their popularity ha…
Dec. 12, 2024, 11:30 a.m.
Academy
Unlocking the Potential of Video Game Concerts for Game Studios
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Dec. 12, 2024, 11:30 a.m.
Academy
EA's Timeless Strategies for Maintaining Engaging Live Service Games
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Nov. 15, 2024, 11:30 a.m.
Academy
EA Reveals Key Principles for Keeping Service Games Fresh and Engaging
When it comes to updating and expanding live service games, there are many factors to consider, but the most crucial aspect is understanding what resonates with players. According to Arjun Balaram, Electronic Arts' Head of Operations, there are three essential lenses through which every update should be evaluated: the player, the team, and the process. The player-centric approach focuses on how n…
Nov. 15, 2024, 11:30 a.m.
Academy
EA's Timeless Guidelines for Maintaining Engaging Live Service Games
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Nov. 15, 2024, 11:30 a.m.
Academy
EA's Timeless Guidelines for Maintaining Engaging Live Service Games
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Nov. 15, 2024, 11:30 a.m.
Academy
Measuring the Effectiveness of Creator Programs
Over the past 15 years, influencer marketing has transformed from a novel approach to a crucial component of modern game launches and content updates. However, determining the tangible impact of investing in influencer activations remains a challenge. Sales may surge when a content creator's gameplay goes viral, but how can teams better understand the overall impact of their investment? Using liv…
Nov. 8, 2024, 2:28 p.m.
Academy
Measuring the Effectiveness of Creator Initiatives
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Nov. 8, 2024, 2:28 p.m.
Academy
Measuring the Impact of Creator Programs
The influencer marketing landscape has undergone significant changes over the past 15 years, evolving from a novel approach to a crucial component of game launches and content updates. While developers and publishers recognize the potential of influencer marketing, quantifying its impact remains a challenge. A spike in sales may occur when a content creator's gameplay goes viral, but understandin…
Nov. 8, 2024, 2:28 p.m.