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Academy
Measuring the Effectiveness of Creator Programs
Over the past 15 years, influencer marketing has transformed from a novel approach to a crucial component of modern game launches and content updates. However, determining the tangible impact of investing in influencer activations remains a challenge. Sales may surge when a content creator's gameplay goes viral, but how can teams better understand the overall impact of their investment? Using liv…
Nov. 8, 2024, 2:28 p.m.
Academy
Sony Developers Discuss Machine Learning in QA
Sony development leads recently presented their efforts to integrate AI and machine learning into the QA process at the CEDEC event in Yokohama, Japan. The talk, led by machine learning researchers Hiroyuki Yabe and Yutaro Miynotauchi, along with software engineer Nakahara Hiroki, focused on using real PS5 hardware to test titles more frequently and efficiently. Automated testing allowed teams t…
Oct. 14, 2024, 9:44 a.m.
Academy
Insights from Sony Developers on Enhancing QA with Machine Learning
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Oct. 14, 2024, 9:44 a.m.
Academy
Insights from Sony Developers on Leveraging Machine Learning for Enhanced QA
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Oct. 14, 2024, 9:44 a.m.
Academy
Sony Developers Reveal How Machine Learning Enhances Quality Assurance
At the recent CEDEC event in Yokohama, Japan, development leads from Sony shared their experiences with implementing AI and machine learning models to streamline the QA process. Led by machine learning researchers Hiroyuki Yabe and Yutaro Miyauchi, alongside software engineer Nakahara Hiroki, the talk focused on how Sony integrated AI into the QA process using real PS5 hardware. The team collecte…
Oct. 14, 2024, 9:44 a.m.
Academy
Beyond the Game: Unlocking the Full Potential of Your Original Indie IP
As an indie game developer, you may have already created a unique IP or are in the process of developing one. If your game is performing well and has a dedicated fanbase, you might be wondering what's next. Recently, several gaming IPs have been adapted into Hollywood productions, such as The Super Mario Bros Movie, Fallout, and The Witcher, which have been successful in appealing to television a…
Oct. 10, 2024, 11:03 a.m.
Academy
Expanding Your Indie Game's Reach Beyond the Screen
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Oct. 10, 2024, 11:03 a.m.
Academy
Expanding Your Indie Game's Reach Beyond the Screen
If you're invested in creating an original IP, you're likely looking for ways to engage your audience beyond the game itself. Recently, several gaming IPs have made the leap to Hollywood, with notable examples including The Super Mario Bros Movie, Fallout, and The Witcher. Even indie IPs are getting the Hollywood treatment, with upcoming projects like an Among Us animated series and a Vampire Sur…
Oct. 10, 2024, 11:03 a.m.
Academy
Expanding Your Indie Game's Reach Beyond the Screen
None
Oct. 10, 2024, 11:03 a.m.
Academy
Creating Safer Gaming Environments: Six Essential Steps
Every gamer deserves to enjoy their experience without fear of harassment, bullying, or discrimination. However, recent reports from Deloitte indicate that progress in this area has been slow, particularly for women. A survey reveals that women often avoid multiplayer games due to bullying and harassment, with 69% preferring simple mobile games, 48% citing excessive bullying, and 44% seeking mod…
Oct. 2, 2024, 9:45 a.m.