Bain & Co Report: Only 20% of Gamers Actively Pursue New Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly 3 % over the last four years, and analysts expect that momentum to continue for another four‑year cycle. Yet, despite this healthy financial trajectory, player behavior reveals a striking conservatism: about two‑thirds of gamers stick with familiar franchises or sequels, while only one …
Aug. 18, 2026, 1 p.m.