Bain & Company: Study Reveals Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and forecasts suggest this momentum will persist for the next quartet of years. Yet, despite this overall expansion, the majority of gamers remain attached to familiar experiences. In fact, two‑thirds of the surveyed players indicated a preference …
Aug. 18, 2026, 1 p.m.