Bain & Co Report: Only 20% of Gamers Actively Hunt for Fresh Titles
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent for the last four years, and analysts expect that momentum to continue for the next four‑year horizon. Yet, despite this healthy financial backdrop, player behavior tells a different story: about two‑thirds of gamers gravitate toward familiar franchises or sequels, whil…
Aug. 18, 2026, 1 p.m.