Bain & Co Report Reveals Only One in Five Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to continue for the next four-year horizon. Yet, despite this healthy financial backdrop, player behavior tells a different story: about two‑thirds of gamers still gravitate toward familiar franchises or sequels, w…
Aug. 18, 2026, 1 p.m.