Bain & Co Report: Only One in Five Gamers Pursue New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four‑year horizon. Yet, despite this healthy financial backdrop, player behavior reveals a pronounced conservatism: about two‑thirds of gamers gravitate toward familiar franchises or sequels, wh…
Aug. 18, 2026, 1 p.m.