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Bain & Co Report: Only 20% of Gamers Actively Seek New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year cycle. Despite this healthy macro‑level growth, player behaviour remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or sequels…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four‑year cycle. Despite this overall health, player behavior reveals a pronounced conservatism: about two‑thirds of gamers say they stick to familiar franchises or sequels, while merely on…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Pursue New Titles
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for at least another four‑year period. Despite this healthy macro‑trend, the underlying consumer behaviour tells a different story: roughly two‑thirds of gamers say they prefer to stick with familia…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Hunt for New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this overall growth, player behavior shows a pronounced preference for the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles they alrea…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Finds Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year cycle. Despite this healthy macro‑trend, the majority of players are not actively hunting for fresh titles. In fact, two‑thirds of respondents said they gravitate toward familiar f…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Seek Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for at least another four‑year cycle. Despite this healthy macro‑trend, player behavior remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or sequ…
Aug. 18, 2026, 1 p.m.
News
Bain & Co: Study Finds Only 20% of Gamers Actively Seek Fresh Titles
Global revenue from video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts anticipate that this momentum will persist for the next four‑year horizon. Despite this healthy market expansion, player behavior reveals a striking conservatism: about two‑thirds of gamers gravitate toward familiar franchises or sequel…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only One in Five Gamers Pursue New Titles
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to continue for the next four‑year period. Despite this overall growth, player behaviour remains heavily skewed toward the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles that…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Seek Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to persist for another four‑year horizon. Despite this healthy financial trajectory, player behavior remains heavily tilted toward the familiar. According to Bain & Company’s latest annual Gaming Report—based on re…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue Fresh Titles
The global market for video‑game software has been expanding at a modest compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four‑year horizon. Yet, despite this steady financial climb, player behavior remains heavily skewed toward the familiar. According to the latest annual Gaming Report from Bain & Company, whi…
Aug. 18, 2026, 1 p.m.