Bain & Co Report: Only One in Five Gamers Pursue New Releases
Global revenue from video‑game software has been expanding at an average annual rate of roughly 3 % for the last four years, and analysts expect that momentum to persist for another four‑year period. Yet, despite this steady growth, the majority of players remain loyal to familiar experiences. In fact, two‑thirds of respondents say they gravitate toward sequels or titles they already know, while …
Aug. 18, 2026, 1 p.m.