Bain & Co Report: Only 20% of Gamers Actively Pursue New Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year horizon. Yet, despite this healthy financial backdrop, player behavior reveals a striking conservatism: about two‑thirds of gamers gravitate toward familiar franchises or sequels,…
Aug. 18, 2026, 1 p.m.