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Bain & Company Finds Only One in Five Gamers Pursue Fresh Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly 3 % over the last four years, and analysts expect that momentum to continue for at least another four‑year horizon. Yet, despite this healthy financial trajectory, player behaviour is heavily skewed toward the familiar. According to Bain & Company’s latest annual Gaming Report – which g…
Aug. 18, 2026, 1 p.m.
News
Bain & Company: Study Reveals Only 20% of Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts anticipate that this momentum will persist for another four‑year horizon. Despite this healthy financial backdrop, player behavior tells a different story: about two‑thirds of gamers gravitate toward familiar franchises or sequels, whi…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only One in Five Gamers Pursue Fresh Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to continue for at least another four‑year period. Despite this healthy macro‑level growth, player behaviour shows a marked preference for the familiar: about two‑thirds of surveyed gamers say they gravitate toward …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts expect that momentum to persist for at least another four‑year horizon. Despite this overall upward trajectory, player behavior shows a striking preference for the familiar: about two‑thirds of respondents say they gravitate toward se…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four‑year horizon. Despite this healthy macro trend, player behavior remains heavily tilted toward the familiar: about two‑thirds of gamers say they gravitate toward existing franchises or se…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year period. Despite this healthy macro‑level growth, the underlying consumer behavior tells a different story: about two‑thirds of gamers say they gravitate toward familiar franchises …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Pursue New Titles
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent for the last four years, and analysts expect that momentum to persist for another four‑year horizon. Yet, despite this overall growth, player behavior remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or direct s…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Actively Seek New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to persist for another four-year cycle. Yet, despite the healthy financial outlook, player behavior reveals a striking conservatism: about two‑thirds of gamers tend to stick with familiar franchises or sequels, and…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Seek Fresh Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts anticipate that this momentum will persist for the next four‑year horizon. Despite this healthy financial backdrop, player behavior reveals a striking conservatism: about two‑thirds of gamers tend to stick with familiar franchises or …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Actively Hunt for New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to continue for another four‑year period. Despite this overall growth, player behavior remains heavily skewed toward the familiar: about two‑thirds of gamers say they prefer titles they already know or direct seq…
Aug. 18, 2026, 1 p.m.