Bain & Company Finds Only One in Five Gamers Actively Look for New Titles
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this tempo to persist for the next four‑year horizon. Yet, despite this healthy macro‑level growth, player behavior reveals a striking conservatism: about two‑thirds of gamers gravitate toward familiar franchises or direct s…
Aug. 18, 2026, 1 p.m.