Bain & Co Report Reveals Only 20% of Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for at least another four‑year stretch. Yet, despite this healthy fiscal backdrop, player behavior tells a different story: about two‑thirds of gamers stick with familiar franchises or sequels, and mere…
Aug. 18, 2026, 1 p.m.