Bain & Co Report Finds Only 20% of Gamers Actively Look for New Titles
The global market for video‑game software has been expanding at a modest but steady pace, registering a compound annual growth rate of roughly three percent over the last four years. Analysts expect this trend to continue, with the sector projected to maintain the same growth trajectory for the next four‑year horizon. Despite this overall upward movement, player behavior reveals a striking prefer…
Aug. 18, 2026, 1 p.m.