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Bain & Company Finds Only 20% of Gamers Actively Hunt for New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to persist for another four‑year horizon. Despite this healthy financial trajectory, player behavior reveals a striking preference for the familiar: about two‑thirds of gamers say they gravitate toward existing fra…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only One in Five Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy macro trend, player behavior reveals a striking conservatism: about two‑thirds of gamers say they gravitate toward familiar franchises or sequels, whi…
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only One in Five Gamers Pursue New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts anticipate that this momentum will persist for at least another four‑year horizon. Despite this healthy macro‑trend, player behavior tells a different story: about two‑thirds of gamers say they gravitate toward titles they already know—se…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Pursue Fresh Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four‑year horizon. Yet, despite this healthy financial backdrop, player behavior reveals a striking reluctance to explore new intellectual property. According to the latest annual Gaming R…
Aug. 18, 2026, 1 p.m.
News
Bain & Co: Study Finds Only One in Five Gamers Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts anticipate that this momentum will persist for another four‑year horizon. Yet, despite this healthy financial backdrop, player behavior reveals a striking conservatism: about two‑thirds of gamers gravitate toward familiar franchises or…
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only 20% of Gamers Actively Hunt for New Releases
The global market for video‑game software has been expanding at a steady compound‑annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four‑year horizon. Yet, despite this healthy financial backdrop, player behavior is surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or s…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Pursue New Releases
The worldwide market for gaming software has been expanding at an average annual rate of roughly three percent over the last four years, and analysts expect this momentum to persist for the next four-year horizon. Yet, despite this steady growth, the majority of gamers remain loyal to familiar experiences. In fact, about two‑thirds of respondents indicated a preference for sequels or well‑known f…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Finds Only 20% of Gamers Actively Pursue New Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year cycle. Despite this healthy financial trajectory, player behavior tells a different story: about two‑thirds of gamers gravitate toward familiar experiences—sequels, established fr…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Finds Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year cycle. Despite this healthy financial backdrop, player behavior tells a different story: about two‑thirds of gamers say they gravitate toward familiar titles or sequels, while only…
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only One in Five Gamers Pursue New Titles
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year cycle. Despite this overall upward trend, player behaviour remains heavily tilted toward the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles th…
Aug. 18, 2026, 1 p.m.