Bain & Co Report Finds Only One in Five Gamers Pursue New Titles
Global revenue from gaming software has been expanding at a steady compound annual growth rate of roughly 3 % over the past four years, and analysts expect this trajectory to continue for the next four-year period. Yet, despite the market’s overall health, player behavior reveals a strong preference for the familiar: about two‑thirds of gamers gravitate toward known franchises or sequels, while o…
Aug. 18, 2026, 1 p.m.