Bain & Company Finds Only 20% of Gamers Actively Pursue New Releases
The global market for gaming software has been expanding at a steady clip, posting a compound annual growth rate of roughly three percent over the last four years. Analysts expect this momentum to continue for another four‑year cycle, suggesting a durable and resilient industry. Yet, beneath the headline numbers, player behavior tells a different story: about two‑thirds of gamers say they gravita…
Aug. 18, 2026, 1 p.m.