Bain & Co: Study Reveals Only 20% of Gamers Actively Hunt for New Releases
Global revenue from video‑game software has been expanding at a steady compound annual growth rate of roughly 3 % over the last four years, and analysts expect that momentum to continue for the next four‑year cycle. Yet, despite this healthy market expansion, player behavior remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or sequels, whi…
Aug. 18, 2026, 1 p.m.