Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year stretch. Despite this healthy macro trend, player behaviour is markedly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or sequels, while…
Aug. 18, 2026, 1 p.m.