Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for at least the next four years. Yet, despite this healthy financial trajectory, player behavior tells a different story: roughly two‑thirds of gamers say they gravitate toward familiar franchises o…
Aug. 18, 2026, 1 p.m.
