Bain & Co Report: Only One in Five Gamers Actively Pursues New Releases
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts expect that momentum to continue for at least another four‑year cycle. Yet the same data reveal a striking paradox: while the industry is growing, the appetite for novel experiences among players remains surprisingly limited. In fact,…
Aug. 18, 2026, 1 p.m.