Bain & Co Finds Only One in Five Gamers Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy macro‑level growth, player behaviour remains heavily skewed toward the familiar. In fact, the latest Bain & Company Gaming Report, which gathered resp…
Aug. 18, 2026, 1 p.m.