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Bain & Company Finds Only One in Five Gamers Actively Pursues New Titles
The global market for video‑game software has been expanding at a modest but steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four‑year horizon. Yet the underlying consumer behaviour driving that growth is far from uniform. According to the latest annual Gaming Report released by Bain & Company, a strik…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only One in Five Gamers Pursue New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy overall trajectory, player behavior reveals a strong preference for the familiar: about two‑thirds of gamers say they gravitate toward existing franchise…
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only 20% of Gamers Actively Seek Fresh Titles
The global market for video‑game software has been expanding at a modest but steady pace, posting a compound annual growth rate of roughly three percent over the last four years. Analysts expect this trajectory to continue for at least another four‑year horizon. Yet, beneath these aggregate numbers lies a striking paradox: while the industry churns out an ever‑growing catalogue of titles, the maj…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursues Fresh Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year horizon. Yet, despite this healthy financial trajectory, player behavior remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises o…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy macro‑level growth, player behaviour reveals a striking conservatism: about two‑thirds of gamers tend to stick with familiar titles or sequels, while …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year cycle. Despite this overall growth, player behavior remains heavily weighted toward the familiar: about two‑thirds of gamers say they gravitate toward existing franchises or sequel…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for at least another four‑year horizon. Despite this healthy macro trend, player behavior remains heavily skewed toward the familiar: two‑thirds of respondents say they gravitate toward sequels or titles…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Seek New Titles
The global market for video‑game software has been expanding at a modest but steady pace, posting a compound annual growth rate of roughly three percent over the last four years. Analysts expect this trajectory to continue for the next several years, keeping the industry on a gentle upward slope. Yet beneath the headline numbers lies a striking behavioural pattern among players: while the majorit…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue Fresh Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year horizon. Despite this healthy macro‑trend, player behavior remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or sequels, …
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only One in Five Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year cycle. Despite this healthy macro‑trend, player behaviour remains heavily tilted toward the familiar: about two‑thirds of gamers say they gravitate toward existing franchises or s…
Aug. 18, 2026, 1 p.m.