Bain & Co Report Reveals Only 20% of Gamers Pursue New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Yet, despite this overall growth, the majority of players remain loyal to familiar experiences. In fact, two‑thirds of respondents prefer sequels or well‑known franchises,…
Aug. 18, 2026, 1 p.m.
