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Bain & Co Report Finds Only 20% of Gamers Actively Pursue New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to persist for the next four-year horizon. Yet, despite this overall growth, player behavior remains heavily skewed toward familiar experiences. According to Bain & Company’s latest annual Gaming Report—based on respo…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four‑year cycle. Yet the same data reveal a striking paradox: while the industry grows, the majority of players are not actively hunting for fresh experiences. In fact, two‑thirds of respo…
Aug. 18, 2026, 1 p.m.
News
Bain & Co: Study Finds Only 20% of Gamers Actively Look for New Releases
The worldwide market for video‑game software has been expanding at a steady compound‑annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four‑year cycle. Yet, despite this healthy financial trajectory, player behavior remains surprisingly conservative: about two‑thirds of gamers say they stick with familiar titles or seq…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Actively Seek New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to persist for the next four-year horizon. Yet, despite this healthy financial backdrop, player behavior remains surprisingly conservative. According to Bain & Company’s latest annual Gaming Report – which gather…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Finds Only One in Five Gamers Pursue Fresh Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four-year horizon. Yet, despite this healthy financial backdrop, player behavior reveals a striking conservatism: about two‑thirds of gamers tend to gravitate toward familiar franchises or direc…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Pursue New Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent for the past four years, and analysts expect that momentum to continue for another four‑year cycle. Yet, despite the overall health of the industry, player behavior is far from adventurous. Two‑thirds of gamers say they gravitate toward familiar franchises or sequels, and …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Pursue Fresh Titles
Global revenue from video‑game software has been expanding at a steady compound annual growth rate of roughly 3 % over the last four years, and analysts expect that momentum to persist for the next four‑year horizon. Yet the underlying consumer behavior tells a different story: about two‑thirds of players admit they gravitate toward familiar franchises or sequels, while merely one in five activel…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Reveals Only One in Five Gamers Pursue Fresh Titles
The global market for video‑game software has been expanding at a modest but steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to continue for the next four‑year horizon. Yet, despite the overall upward trend in revenue, player behavior remains surprisingly conservative. According to Bain & Company’s latest annual Gaming Repo…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Actively Seek New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy macro‑trend, player behaviour tells a different story: about two‑thirds of gamers gravitate toward familiar franchises or sequels, while merely one in fi…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Seek New Releases
The worldwide market for gaming software has been expanding at an average compound annual growth rate of roughly three percent over the last four years, and analysts anticipate that this momentum will continue for another four‑year period. Despite this steady financial growth, player behaviour shows a strong preference for familiar experiences: about two‑thirds of gamers gravitate toward sequels …
Aug. 18, 2026, 1 p.m.