Bain & Co: Study Finds Only One in Five Gamers Pursue New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly 3 % over the past four years, and analysts expect that momentum to continue for the next four-year period. Yet, despite this healthy fiscal trajectory, player behavior is markedly conservative: about two‑thirds of gamers stick with familiar franchises or sequels, and only around 20 % act…
Aug. 18, 2026, 1 p.m.