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Bain & Co: Study Finds Only 20% of Gamers Actively Hunt for New Titles
The global market for video‑game software has been expanding at a steady clip, posting a compound annual growth rate of roughly three percent over the past four years. Analysts expect that momentum to continue for the next four‑year horizon. Yet, despite this healthy financial trajectory, player behavior reveals a striking conservatism: about two‑thirds of gamers say they gravitate toward familia…
Aug. 18, 2026, 1 p.m.
News
Bain & Co: Study Finds Only 20% of Gamers Actively Look for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy macro‑level growth, player behavior remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or seq…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Finds Only One in Five Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts expect this momentum to continue for at least another four-year horizon. Despite this healthy macro‑level trajectory, player behavior tells a more nuanced story. According to Bain & Company’s latest annual Gaming Report—based on respon…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Hunt for New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year cycle. Despite this healthy macro‑level growth, the habits of individual players reveal a striking reluctance to explore fresh titles. According to Bain & Company’s latest annual G…
Aug. 18, 2026, 1 p.m.
News
Bain & Co: Study Finds Only 20% of Gamers Actively Look for New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy macro‑level growth, player behaviour tells a different story: about two‑thirds of gamers gravitate toward titles they already know—sequels, franchises…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year cycle. Despite this healthy financial trajectory, player behavior remains surprisingly conservative: roughly two‑thirds of gamers say they gravitate toward familiar franchises or …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Hunt for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four‑year horizon. Yet, despite this healthy financial trajectory, player behavior reveals a pronounced preference for the familiar: about two‑thirds of gamers say they gravitate toward sequ…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Pursue New Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts anticipate that this momentum will persist for the next four-year horizon. Despite this healthy overall growth, the preferences of the player base are heavily skewed toward familiarity: about two‑thirds of respondents say they gravitate t…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Hunt for Fresh Titles
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this momentum to persist for another four‑year cycle. Despite this healthy financial trajectory, player behavior tells a different story: about two‑thirds of gamers gravitate toward familiar franchises or sequels, while only one in…
Aug. 18, 2026, 1 p.m.
News
Bain & Company Finds Only One in Five Gamers Actively Look for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this overall growth, player behaviour remains heavily skewed toward the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles that feel …
Aug. 18, 2026, 1 p.m.