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Bain & Co Report: Only 20% of Gamers Actively Hunt for New Titles
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four‑year cycle. Yet the same data reveal a striking paradox: while the industry enjoys broad growth, two‑thirds of players tend to stick with familiar franchises or sequels, and merely on…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Finds Only One in Five Gamers Pursue New Titles
The global market for video‑game software has been expanding at a modest compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to hold steady for the next four-year cycle. Despite this overall upward trend, the Bain & Company annual Gaming Report reveals a striking paradox in player behavior: while two‑thirds of gamers gravitate toward fa…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four‑year horizon. Despite this healthy macro‑trend, player behaviour reveals a pronounced conservatism: about two‑thirds of gamers say they gravitate toward familiar franchises or seque…
Aug. 18, 2026, 1 p.m.
News
Bain & Company: Study Finds Only 20% of Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year horizon. Yet, despite this healthy financial trajectory, player behavior tells a different story: roughly two‑thirds of gamers gravitate toward familiar franchises or sequels, whi…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Look for New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year cycle. Yet, despite this healthy financial trajectory, player behavior reveals a strong preference for the familiar: about two‑thirds of gamers say they gravitate toward titles they a…
Aug. 18, 2026, 1 p.m.
News
Bain & Co: Study Finds Only 20% of Gamers Actively Look for New Releases
The global market for video‑game software has been expanding at a modest but steady pace, registering a compound annual growth rate of roughly three percent over the last four years. Industry forecasts suggest that this trajectory will continue for another four‑year period, keeping the sector on a gentle upward slope. Yet, beneath these aggregate numbers lies a striking behavioural pattern among …
Aug. 18, 2026, 1 p.m.
News
Bain & Co: Study Finds Only One in Five Gamers Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year horizon. Despite this healthy growth, player behavior shows a strong preference for familiar experiences: about two‑thirds of gamers gravitate toward sequels or titles they alread…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The global market for video‑game software has been expanding at a modest but steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four‑year horizon. Despite this overall growth, player behaviour shows a strong preference for familiarity: about two‑thirds of gamers admit they gravitate toward sequels or titl…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue New Releases
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect this trajectory to hold for the next four‑year period as well. Despite this healthy overall growth, player behavior reveals a striking reluctance to explore unfamiliar titles. According to Bain & Company’s latest annual Gaming …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only One in Five Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy macro‑level growth, player behavior remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or dir…
Aug. 18, 2026, 1 p.m.