Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The global market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent for the last four years, and analysts expect this momentum to persist for another four‑year horizon. Yet, despite this healthy financial trajectory, player behavior tells a different story. Two‑thirds of gamers say they gravitate toward titles they already know—sequels, fr…
Aug. 18, 2026, 1 p.m.
