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Bain & Co Report: Only 20% of Gamers Actively Pursue New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the past four years, and analysts expect this momentum to persist for the next four-year cycle. Despite this healthy macro‑level growth, player behavior reveals a striking reluctance to explore unfamiliar titles. In fact, the latest Bain & Company Gaming Report, which …
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
Global revenue from video‑game software has risen at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four‑year cycle. Yet player behavior tells a different story: about two‑thirds of gamers say they gravitate toward familiar franchises or sequels, while only one in five actively seeks out brand‑new ti…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue New Releases
The global market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Yet, despite this healthy financial backdrop, player behavior reveals a striking reluctance to explore unfamiliar titles. According to Bain & Company’s latest annual Gaming R…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for another four‑year horizon. Despite this healthy macro trend, player behavior remains heavily tilted toward the familiar: about two‑thirds of gamers say they gravitate toward existing franchises or se…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly 3% over the last four years, and analysts expect that momentum to persist for another four-year cycle. Despite this overall upward trajectory, player behavior shows a strong preference for the familiar: about two‑thirds of gamers say they gravitate toward sequels or titles they already k…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Look for New Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year cycle. Despite this healthy financial trajectory, player behavior reveals a strong preference for the familiar: about two‑thirds of gamers say they gravitate toward existing franc…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Hunt for New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts anticipate that this momentum will continue for another four‑year period. Despite this overall growth, player behavior reveals a striking conservatism: roughly two‑thirds of gamers gravitate toward familiar franchises or sequels, while…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only One in Five Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year horizon. Despite this healthy financial backdrop, player behavior reveals a striking conservatism: about two‑thirds of gamers say they gravitate toward familiar franchises or seque…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report Reveals Only 20% of Gamers Pursue Fresh Titles
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for the next four-year cycle. Despite this overall upward trend, player behavior remains surprisingly conservative: about two‑thirds of gamers say they gravitate toward familiar franchises or sequels, w…
Aug. 18, 2026, 1 p.m.
News
Bain & Co Report: Only 20% of Gamers Actively Seek Fresh Titles
The worldwide market for gaming software has been expanding at an average annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four-year period. Despite this steady financial upswing, player behavior tells a different story: about two‑thirds of gamers tend to stick with familiar franchises or sequels, while only one in fiv…
Aug. 18, 2026, 1 p.m.