Bain & Co Report: Only 20% of Gamers Actively Hunt for New Releases
The worldwide market for video‑game software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to persist for the next four‑year horizon. Despite this healthy macro‑trend, player behavior tells a different story: about two‑thirds of gamers say they gravitate toward familiar franchises or sequels, while o…
Aug. 18, 2026, 1 p.m.
