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Navigating the Convergence of Console, PC, and Mobile Gaming Markets
The traditional boundaries between console, PC, and mobile gaming markets are dissolving, driven by technological advancements that enable seamless transitions between platforms. This shift has sparked a surge in cross-platform games, with console and PC-first publishers exploring the mobile market and vice versa. To navigate this evolving landscape, mobile analytics firm AppsFlyer has expanded i…
June 20, 2023, 12:30 p.m.
Feature
Navigating the Evolving Gaming Landscape: Marketing Console and PC Games in a Mobile-Dominated World
The traditional console and PC gaming markets have historically operated independently of the mobile gaming sector. However, with advancements in technology, mobile developers are now bringing their games to console and PC, while console and PC publishers are exploring the mobile market. This shift has led to the emergence of cross-platform games, where titles are developed with multiple platform…
June 20, 2023, 12:30 p.m.
Feature
Marketing Console and PC Games in a Mobile-Dominated World
The console and PC gaming markets have traditionally operated differently from mobile, but technological advancements are bridging this gap. Mobile developers are now bringing their games to console and PC, while console and PC-first publishers are exploring the mobile market. Some successful titles are adopting a cross-platform approach from the outset. To address this shift, mobile analytics fi…
June 20, 2023, 12:30 p.m.
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Join Our Upcoming Webinar: Unlocking the Potential of AI Chatbots in Gaming
With only two days to go, GamesIndustry.biz and Endava are set to discuss the possibilities and pitfalls of utilizing AI-driven chatbots in video games. Registration for the webinar is still open. The session aims to examine the revenue-generating capabilities of these AI chatbots, their influence on player experiences, and the associated risks and opportunities. Endava's experts in machine learn…
June 20, 2023, 10:13 a.m.
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Upcoming Webinar: Exploring AI Chatbots in Gaming
In just two days, GamesIndustry.biz and Endava will host a webinar to explore the potential benefits and drawbacks of utilizing AI chatbots in the gaming industry. Registration for the event is still open. The discussion, led by experts from Endava in machine learning, automation, extended reality, and IP law, alongside game developer Free Range Games, will examine the revenue potential of these …
June 20, 2023, 10:13 a.m.
Feature
Upcoming Free Webinar: Unlocking the Potential of AI Chatbots in Gaming
In just two days, GamesIndustry.biz and Endava will come together to examine the potential benefits and drawbacks of utilizing AI-powered chatbots in video games. You can still register for this informative webinar by clicking the link provided. The session will delve into the revenue-generating capabilities of AI chatbots, their impact on player experiences, and the opportunities and risks asso…
June 20, 2023, 10:13 a.m.
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Surviving the Digital Age: GAME's Plan to Thrive in a Changing Industry
Nick Arran, a veteran of the video games retail industry, took the reins at GAME in July 2020, amidst the pandemic. Despite the challenges, Arran expresses excitement about the rapid changes in the industry and the opportunities they bring. With the support of Frasers Group, GAME's parent company, Arran has been working to create a sustainable business model for the future. The company has had th…
June 19, 2023, 9:50 a.m.
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Surviving the Shift: How GAME Plans to Thrive in a Changing Gaming Landscape
Nick Arran, a veteran of the video games retail industry, took the reins at GAME in July 2020, amidst the uncertainty of the pandemic. Despite the challenges, Arran expresses enthusiasm for the changes he's witnessed in the industry, stating that it's been an exciting experience to be at the forefront of this transformation. With the support of Frasers Group, GAME's parent company, Arran believes…
June 19, 2023, 9:50 a.m.
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GAME: The Last Bastion of Physical Video Games
When Nick Arran took the reins at GAME, the world was in the midst of a pandemic. The company's stores were closed, and its online store was shouldering the burden of the business. However, Arran, a veteran of the video game retail industry, was undaunted. With a background that includes stints at HMV, Blockbuster, Amazon, Sainsbury's, and ShopTo, he was well-equipped to lead GAME through this ch…
June 19, 2023, 9:50 a.m.
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Activision Blizzard's Stance on Collective Bargaining: A Human Right with Limitations
Activision Blizzard is set to hold its annual stockholder meeting, where a proposal will be voted on regarding the company's stance on collective bargaining. The proposal, submitted by the AFL-CIO Equity Index Funds, aims to ensure the company does not interfere with employees' attempts to unionize. Activision Blizzard has responded by stating that collective bargaining is a human right, but argu…
June 16, 2023, 1:24 p.m.