Bain & Company Finds Only 20% of Gamers Actively Hunt for New Releases
The worldwide market for gaming software has been expanding at a steady compound annual growth rate of roughly three percent over the last four years, and analysts expect that momentum to continue for another four‑year period. Despite this healthy overall trajectory, player behaviour shows a strong bias toward the familiar: about two‑thirds of gamers say they stick to known franchises or sequels,…
Aug. 18, 2026, 1 p.m.